- Showcase + craft··10 min read
Case study: building a Taste Profile for Rosie
Rosie is an AI answering service whose whole brand fights the stereotype of cold, clinical AI. Here's the Taste Profile we built so every AI design tool ships their brand on the first prompt, not the fifth revision.
- Brand → AI translation··9 min read
Why AI-generated UI looks generic, and what fixes it
It's not your prompt. It's the corpus. Why every Claude Design, v0, and Lovable output drifts to the same shadcn-flavored page, and the five things that move the mean.
- AI-era design systems··10 min read
W3C DTCG design tokens: a practical guide
The W3C Design Tokens format is the JSON layer behind every modern design system. What it is, how it's structured, and how to write tokens that survive the trip from Figma to code to AI tools.
- Claude Design mastery··9 min read
How to install a Skill in Claude Design
A Skill loads your brand into every Claude Design session automatically. Here's the exact process: what to write, how to package it, and how to upload it.
- AI-era design systems··7 min read
Why not just paste your brand guide into Claude?
It's the right question, and almost the answer. Where pasting falls short, what DESIGN.md does that prose can't, and why it compounds every new chat.
- AI-era design systems··9 min read
Anatomy of a great DESIGN.md
The Google Labs spec tells you where things go, not what to put there. Here's a real DESIGN.md, dissected section by section, with a linter to prove it.
- AI-era design systems··7 min read
DESIGN.md is now an open standard. Here's what that means for your brand.
Google Labs published DESIGN.md: a portable format for describing a brand to AI tools. What it is, why it matters, and how Taste Profile conforms.
- AI-era design systems··8 min read
DESIGN.md: the AI-era brand guide
Brand guides are 60-page PDFs. Tokens are JSON. Neither is what Claude Design asks for when it generates your next dashboard. DESIGN.md is.
- Claude Design mastery··7 min read
What is Claude Design, and how do you give it your brand?
Claude Design is Anthropic's visual prototyping tool. Without your brand loaded, it defaults to generic shadcn. Here's what it is, and how to brief it.
Blog
Design systems for the AI era.
Claude Design, Cursor, Google Stitch, Lovable, v0, and the file formats that make AI-generated UI actually look like your brand. Craft, opinion, and practical guides.